Reports 11 Min Read

Why targets and incentives fail and how to fix them

There are reasons to be optimistic. There are examples of targets and incentives delivering successful, sometimes stunning, outcomes: • The eradication of smallpox. • The repair of the ozone layer. • A 92% reduction in single-use plastic bag consumption in the space of five years. Effective targets also offer the only realistic management method for curtailing greenhouse gas emissions on our planet.