Reports 18 Min Read

State of creativity Report 2024

There’s no getting around it – the world of work looks vastly different to the way it did a few years ago. Despite a creative industry packed with big dreamers and world leading trend forecasters, I don’t think anyone could have predicted the shape of work as it is today, least of all the legacy the global pandemic would leave behind. Add in rapid technological advancements and the advent of generative AI and things look set to change even further. But change can be good. It brings with it opportunities (and lots of learnings, I’m sure), as well as the chance to grow and question how we do things. What role will generative AI play? How can we harness its power to free up team members? How can we free teams from monotonous tasks, eliminate inconsistencies, and empower them to be their brightest, most brilliant selves?