Reports 16 Min Read

Multivariate Attribution for Content Marketing

A powerful new framework for strategy-forward, data-driven attribution.

What is attribution reporting?

A fundamental challenge in content marketing is understanding what content works and why.

How do you know which of your content is having the biggest impact on your customers? Which pieces attract their attention, and which have contributed the most to their decision to make a purchase?

One way to answer this is to track a user’s journey from the first piece of content they interact with right up to the moment they make a purchase. This could include any number of newsletters, blog articles, LinkedIn posts, ads, and landing pages.

Attribution reporting involves analysing patterns in this behaviour across users to better understand which pieces have had the greatest impact and should be “attributed” the most credit for a given outcome.